I am such an online shopping kinda person. Be it apparel, FMCG, books, personal items or electronics, I just love seeing and usually end up buying some of them on Amazon.in
Imagine my surprise when yesterday I noticed that Amazon India has also included flight bookings.
Available only in India at the moment on domestic sectors, customers can now also do flight bookings and avail rewards and cashbacks in addition to shopping, money transfers, utility bill payments, mobile recharges – all of this in one single app.
How cool is that?
Does this mean that having started selling flights, this behemoth seems getting ready to devour all the large OTAs (Online Travel Agents ) globally?
Sample this: As per Forbes, 2019, Amazon.com transacted goods and services worth USD 916 Billion, as against only 160.5 Billion transacted by Delta, United, American Airlines, Lufthansa, Southwest, Expedia and Cleartrip – put together ! This makes Amazon 5.7 times larger than the 5 top airlines and 2 largest OTAs combined.
By partnering with Cleartrip in creating best in class travel experiences, Amazon.in is enabling the existing customers to do more with their app and their Prime members can now avail more value from their membership.
Despite the abundance of meta search engines, like Kayak, and Google Flights, and OTAs, finding the lowest-priced airfare is still a tedious process. Amazon hopes to change all that by offering the lowest possible price. Amazon potentially has a large impact in travel, both from a booking and advertising perspective.
Airlines such as Vistara UK, GoAir, SpiceJet, and Indigo were among the carriers offering flights through the service.
Amazon.com is the world’s largest eCommerce marketplace till now focusing on e-commerce, cloud computing, digital streaming and artificial intelligence. And is one of the Big Four technology companies along with Google, Apple and Facebook.
Amazon Prime Air, is a cargo airline brand name for Amazon’s freight delivery service based in Ohio. And we have also heard that Amazon is building an airport outside of Cincinnati to have greater control over their shipping by air and remove the need to use third parties like FedEx, UPS, and USPS.
Now that Amazon is expanding its footprint in travel, do you think we will soon see a commercial “Amazon Air” flying the skies anytime soon?
Stay tuned to more information on this exciting news!