Show them you care.

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After spending years training newbie entrants in Automated Ticketing, Tourism and Soft skills in the field of Aviation, Travel and Tourism, I can’t help but notice the customer service delivered to me everywhere I go, whether I am shopping, dining, or even travelling. I guess the trainer in me still has that ‘Hawk Eye’ when it comes to service.

Great customer service is the holy grail of any business. Competition in the marketplace has made it crucial for businesses to spruce up on not only their hardware but more importantly their software – aka employees.

Having said that, customer service training is and should always be the top priority in organizations having multiple customer touch-points.

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In fact service approach needs to be in the DNA of the organisation. Only if product, policies and strategies are designed keeping customer’s wellbeing in mind that a good service experience can truly be delivered by customer interfacing teams.

Today travellers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before. They are more up-to-date and better informed today, as technology has made it easier for them to do their homework.

Smart travellers – empowered travellers – know what options they want hence airlines, travel companies and hotels must be equipped to meet customers on their terms, when, where and how they want.

In the Aviation industry good customer experiences are of great significance. Customer demand is about meeting and exceeding expectations and making the customer feel special with a more personalized experience.

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For example; Emirates, provides the so called ‘Knowledge-driven Inflight Service’, which enables cabin crew to operate with greater efficiency and provide a more heightened level of service to the airline’s customers. This technology enables the crew to know the customer’s preferences and issues that might have occurred during their previous travels thereby enabling the carrier to offer personalized service, unrivalled within the industry and for which the airline prides itself upon.

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Closer home, SpiceJet provides a host of offers like ‘Hot Meals’ on board which is a paradigm shift for Low Cost Airlines. It is a great delight to customers, and a differentiator for the airline. ‘SpiceBiz’ the new Business Class offering at affordable fares, and a premium product called SpiceMax which has spacious seats with extra leg space, complimentary meal, Priority Check In, Bags out first, etc. – all at a nominal charge.

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Eventually the best way to retain your customer is knowing what they need. Courteous staff, ease at checkin /boarding, inflight service, are just few of the ways you can keep your customers happy. Airline Loyalty programs and club memberships offer exclusive benefits such as a complimentary pick up service to the airport and also at the final destination, or a Lounge access card at departing airports to its First or Business class passengers.

Unfortunately, complaining passengers are on the rise. They have complaints, sometimes frivolous, about their journey. A delayed flight for instance has the twitterati in a twist. Passengers start abusing and condemning the airline not realising the reason could be genuine for such delays.

Aircrafts are not supposed to be standing on the tarmac forever. They are supposed to ferry passengers in the air. Most airlines have a tight turnaround time and if the aircraft is delayed from the originating airport for some reason such as inclement weather or offloading the baggage of a gate-no-show passenger, this cartwheels into delays at further sectors.

But people have no clue about the intricacies such as time slots, availability of runways, crew rest coming into effect, and many other factors involved. Passenger safety is of utmost importance to any carrier. And delays are as much a part of air travel as on time performance.

In the past, when customers had a complaint, they’d speak to a gate agent or call the airline. Today, they’re more likely to post about their problem on social media, including Twitter and Facebook — which means the world is watching to see how the airlines react.

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Furthermore today the impact of social media trolls influences the passenger’s choice a great deal. It has therefore become crucially important to have a knowledgeable team at the helm of all Social media platforms, to capture the Voice of the Customer and provide quick, helpful, understanding and encouraging response and support, in a timely manner.

Airlines always keep trying their best to keep their customers happy. For instance, incase of a delayed flight of more than 12 hours, most airlines would offer a hotel stay until the next flight becomes available or rebook/transfer passengers to another airline, space permitting.

Air travel can be a confusing experience for a first time traveler. The customer service team must be able to convey timely and useful information to the passengers through their Apps, emails, WhatsApp, SMS, and other social media channels.

Keeping all customers happy at all times is as elusive as finding a unicorn. Providing flawless service, however, is not always easy.No matter how many customer service surveys are conducted, much of the customer psyche will forever remain of ‘yeh dil mange more’ !.

All said and done, in today’s world of competitiveness, service industry must invoke technology to couple training and fine-tuned SoP’s to deliver top notch, proactive and personalised customer service to keep their customers loyal.

 

Madhavi

 

 

 

PC: Twitter;Bloomberg;SmartCitiesWorld;Emirates;Spicejet;Future Travel Experience;AfroMum

 

Technology Trends that facilitate Smart Travel Experiences

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Technology is much like the Joneses- always up to something new. Frankly you just can’t keep up with it however much you try.

But the usage of technology is not new to Aviation. Back in the late 20’s a variety of technological navigation aids such as rotating lights or radio navigation aids would help pilots achieve a smooth and safe landing. Then towards the 40’s Instrument landing systems (ILS) used the best features of both approach lighting and radio beacons with higher frequency transmissions. Over the past few years many airports/pilots are using global positioning system (GPS) in addition to ILS. The GPS has become a primary method for navigation between airports and is exceedingly precise.

It is critical for the aviation, travel and hospitality industry to keep up-to-date with the emerging technology trends so as to nail the (CSQ) customer satisfaction quotient. Nonetheless, with such major breakthroughs in technology, it is playing a very vital role with its capability to increase the effectiveness of business operations and improve the customer experience.

 

Internet of Things (IoT)

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The internet of things, or IoT, is a system of interrelated computing devices, have the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. (IoT) involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data.

To explain simply; Smart homes that are equipped with thermostats,  appliances, heating, lighting and other electronic devices can be controlled remotely via computers, Smart phones or other mobile devices, is a example of IoT.

Similarly IoT technology is being used in hotel rooms to provide customers with a device that connects to everything from the lights, to the heaters and air conditioning, allowing all to be controlled from one place. At airports, this may mean using sensors and sending information to passengers Smartphone’s, alerting them when their baggage is nearby and allowing them to locate it faster.

 Recognition Technology

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The technology includes finger print recognition, facial recognition, retina scanning and various other biometric identifiers. Such technology is already being used in some hotels to allow access to rooms via finger prints, or to allow for semi-contactless check-outs.

As the number of travellers grows, airports have started to turn to biometric technology. This speeds up various airport processes by allowing passengers to complete check-in and go through security or passport control without having to deal with a human agent.

 Robots

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One of the most exciting technological developments in recent years has been the increased prevalence of robots in hotels, right from text-based chatbots and robotic assistants, to security robots, being used on the front desk as customer information points. The main benefits are their ability to function 24/7, without needing breaks or motivation, providing greater consistency than humans would be capable of.

With a constant need to improve airport security, robots are being deployed in some locations to assist human security staff, for the purpose of detecting concealed weapons and other hidden items that are not permitted on flights.

Chatbots are used to guide customers through the online booking process, asking intelligent questions along the way for seamless travel bookings 24/7.

Artificial Intelligence (AI)

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Perhaps the most obvious use is with chatbots possessing the ability to deliver rapid response times to problems or queries.

In fact, one of its most popular and effective uses is for gathering and interpreting huge amounts of data quickly and accurately, in order to draw conclusions about pricing strategies, revenue management, customer feedback from surveys, reviews and online polls, and even intelligently manage inventories, in order to build a clearer picture of current opinion, in real-time.

Blockchain

Blockchain

Although blockchain technology can sound confusing at first, it is actually pretty simple. Ultimately, it is a list of public records, where transactions between parties are listed or stored.

Despite automation, payments and settlements in the travel industry continue to be challenging and time-consuming. A complex distribution system, frequent cancellations and refunds, add to the operational challenges. Blockchain can bring in the seamless integration, agility and speed required between multiple players.

One of the most crucial aspects of blockchain technology is that data is decentralized and is more secure, traceable and transparent along with being resistant to modification and unwanted tampering. The decentralised nature of the blockchain means that information can never go ‘offline’ or be lost through accidental deletion or a malicious cyber attack, ensuring transactions are always traceable.

The travel industry relies upon different companies passing information between one another. For example, travel agents pass on customer details on to flight companies and hotels by way of overseas payment or loyalty programs. Blockchain makes accessing and storing important information securely and more reliably.

Airports use blockchain technology for tracking the movements of luggage, especially when dealing with international travel especially when the passenger uses multiple carriers and journeys to arrive at a destination. Using a decentralised database makes sharing tracking data between companies a lot easier.

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For companies operating in the travel industry, it is essential to keep up with the latest technology trends. Understanding and adopting the trends allows the businesses within the travel industry to provide a better experience for the customers as well as aid in optimizing revenue management and overall business performance.

 

-Madhavi

 

PC-Future Customer; Airport Show; Hotel Technology; Digital Trends.