Elite Economy class

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The landscape of air travel in the country has changed and evolved over the past few years with a lot more people opting to fly rather than use the train especially in the domestic Indian sectors.

Even though there are concerns around the overall slump in the aviation sector, there has been a growth in the number of flyers. With more routes becoming available, and as economy class fares become more passenger-friendly, airlines have invested a lot into improving their product. This is the reason why the demand for a premium seat is becoming increasingly popular.

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The trend started in the early 1990s when Taiwanese EVA Air introduced an extra class above economy, followed by Virgin Atlantic in 1992. The class made its real debut around 2007 when airlines like Qantas and Air New Zealand started offering it. The success has lead to a handful of Asian carriers launching the product like JAL, ANA, Cathay Pacific and Singapore Airlines.

Airlines saw Premium Economy also known as the elite Economy Class ,as an opportunity to target travellers who don’t want to pay the price for a business class seat, but don’t mind forking out a wee bit more for a few extra ‘luxuries’ when flying.

Typically long haul Business Class products offer fully flat beds, and a guaranteed aisle access.  This leaves a space on the plane for Premium Economy.

Most premium economy seats have a deeper recline that gives you more comfort in-flight and a better sleep.

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Along with that in Premium Economy you’ll be able to take advantage of Business Class perks, such as priority check-ins, and access to airport lounges. Passengers are willing to splurge and at the same time enjoy the worth of every penny invested in air travel.

Some facts

  1. A Premium Economy fare is generally 65% less expensive than a business class fare. You will not have the same level of service or comfort but you will be assured a more comfortable and relaxing journey.
  2. A typical Premium Economy fare includes around 5-7 inches of extra legroom, wider seats, and more space to recline.
  3. You may also have a separate food menu and enhanced entertainment.

The winners of the the Skytrax World Airline Awards for the best Premium Economy airline seats for 2019 are

  1. Virgin Atlantic
  2. Air New Zealand
  3. Qantas Airways
  4. China Airlines
  5. Singapore Airlines
  6. Japan Airlines
  7. Aeroflot
  8. Lufthansa
  9. Azerbaijan Airlines
  10. Air France

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Generally speaking, airlines price tickets based on supply and demand, so there’s no set formula to determine what price you can expect to pay for a Premium Economy class seat. Sometimes it could also be double the cost of an economy ticket

That being said, premium economy can be of good value when flying compared to economy, the question is, how much are you willing to pay for that privilege? It also depends on your personal situation. If you’re a tall person, that extra legroom could make a huge difference in your comfort. Now, if you’re traveling for business, it might be company policy that business class is not allowed, so premium economy would make an excellent alternative.

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Most airlines will try their best to get people to pay for the premium seats before they offer them up for free. However, it’s quite common for premium economy seats to be offered at a discount when you’re at the gate. In this case, it would be on a first come, first serve basis.

With a marginal price increase over the cost of an economy class seat and for a fraction of the cost of a business-class ticket, premium economy seat offer a significant upgrade for travellers.

Have you ever travelled Premium economy? Do share your experience via the comments. Thank you .

 

 

PC: Skyscanner;Traveller AU;China Airlines;Singapore Airlines;Phillipine Airlines;Always Mag;

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Aviation Cyber Security

aircraft

Security has always been the number one priority for all airlines.

Today with enhanced technology, airlines can improve the connectivity of their flight operations and air traffic systems to achieve optimal financial and operational performance. Improved technology also helps airlines to better understand and target their customers.

Things in the aviation industry are changing faster than ever before. Consumer demand for live in flight entertainment choices, and on board WIFI connectivity for mobile devices used for streaming, is increasing and major carriers are bowing to the pressure as companies need to follow the trend to stay competitive.

Cyber security risk is a major concern for the airline industry. Given the highly sensitive nature of flight systems and passenger data, it’s no wonder that airlines are very concerned with how to deal with cyber threats.

And as all this data is stored in cyber space, it gives cyber criminals and hackers more sophisticated technology to perpetrate attacks that can lead to loss of valuable data and cause chaos and distress.

Today most airlines are using Radio (VHF) and SATCOM to connect pilots with ground crews and with airport and Air Traffic Control, leading to greater efficiency, but at the same time it is also leaving a huge gap where they create greater opportunities for cyber attackers and hackers.

While airline security procedures have been effective so far, there are changes in the industry that are creating more access points for hackers including:-

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1)The widespread use of tablet-based electronic flight bags (EFBs); EFBs are particularly popular with pilots as they have taken the place of heavy binders that pilots used to carry onboard.

2) The expansion of in-flight entertainment and Wi-Fi connectivity systems.

3) The modernization of air traffic control, which uses NextGen to improve network efficiency by using GPS (global positioning system) that is software based and connected to the Internet.

4) e-Enabled ground and onboard systems.

5) Cargo handling and shipping.

wifi

These threats need to be managed in a well planned and holistic manner with airlines closely cooperating with other carriers, hardware and software providers, along with airports, aircraft manufacturer’s and other industry stakeholders, as also their back-office IT, maintenance, operations, and consumer facing systems because failure in one area can affect others.

While an airline’s first goal is to prevent incidents, it is evident that threats in today’s environment cannot be entirely prevented.

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Overall, security procedures to date have been highly effective and airlines are trying to stop attacks from occurring both on the ground and in the air.

But without any uniform industry standards in place, each responsible airline has to consider how to reduce the risk of a cyber attack and how to deal with one when it happens.

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OS: PwC 2016 special report series: Cyber security and the airline industry.
PC: Shutter Stock; Aviation today; TTG Asia ;CTO Vision; Daily mail