Celebrating life’s momentous occasion is turning into a niche travel market. More and more people are planning vacations around ‘milestone’ events and tour operators and suppliers are working to make the most of this niche.
Life is full of events that mark milestones. And travelling is considered therapeutic. From a birthday, anniversary, graduation or retirement to a new job, impending marriage or even divorce — each is considered a rite of passage to be acknowledged and celebrated. Friends and families want to travel together to create memories that will last a lifetime.
Think about it.
Maybe someone just finished a successful chemotherapy session. Or someone just retired after living a exceptionally rough life, or maybe the only child has gone off to college, or maybe just got out of a extremely tough marriage.
How we choose to mark these life-changing events is shifting.
People are looking at more exciting options to make it memorable. An African safari, mountain climbing -because mountain climbing is often used as a metaphor for life, trekking, skydiving , are becoming a popular choices for celebrating milestone events.
A growing number of people are choosing to honor a milestone event not only with a meaningful travel experience but also with one that includes a sense of accomplishment.
Italy, London, Paris, Egypt New Zealand, Iceland and Ireland are some of the prime options for milestone travel. The more exotic the destination, the more exciting and lucrative the holiday becomes. It’s not just about going to a destination, wining and dining anymore. More and more people want something new and different like villa vacations, or a private sailboat cruise. Randomness and quirkiness are what people look for.
The trend has also extended to babymoons.
Usually a 50th birthday or anniversary is a big one and a lot of people celebrate more advanced birthdays such as grandma turning 80 and the whole family wants to be part of the celebration.
When people get together and travel they want to be transported, leaving behind their daily worries and responsibilities but taking with them their cherished friends and supporters.
Cooking classes, wine tastings, Art exploration, Music appreciation, Wildlife Safari or cultural exchange, the options are unlimited. ‘Let’s do it different’ is the buzzword here. The more diverse the experience, the more people desire it.
The world is your oyster . The destination you choose will be the one your heart chooses for you. Epic journeys and travelling on iconic trains across entire continents such as Europe, Asia and Americas is just so fascinating . Just go with the flow and have an awesome time, unwinding and celebrating with the people who matter.
Special life milestones represent continuity and growth, the unbroken threads that shape a person’s life. They are a sign of triumph over adversity, of strength, and of hope, particularly in the later years when they represent decades of experience.
The importance of celebrating life is reflected in physical and mental health, community and family relationships and a healthy self-concept. Each of which is essential to an optimal quality of life.