Technology is much like the Joneses- always up to something new. Frankly you just can’t keep up with it however much you try.
But the usage of technology is not new to Aviation. Back in the late 20’s a variety of technological navigation aids such as rotating lights or radio navigation aids would help pilots achieve a smooth and safe landing. Then towards the 40’s Instrument landing systems (ILS) used the best features of both approach lighting and radio beacons with higher frequency transmissions. Over the past few years many airports/pilots are using global positioning system (GPS) in addition to ILS. The GPS has become a primary method for navigation between airports and is exceedingly precise.
It is critical for the aviation, travel and hospitality industry to keep up-to-date with the emerging technology trends so as to nail the (CSQ) customer satisfaction quotient. Nonetheless, with such major breakthroughs in technology, it is playing a very vital role with its capability to increase the effectiveness of business operations and improve the customer experience.
Internet of Things (IoT)
The internet of things, or IoT, is a system of interrelated computing devices, have the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. (IoT) involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data.
To explain simply; Smart homes that are equipped with thermostats, appliances, heating, lighting and other electronic devices can be controlled remotely via computers, Smart phones or other mobile devices, is a example of IoT.
Similarly IoT technology is being used in hotel rooms to provide customers with a device that connects to everything from the lights, to the heaters and air conditioning, allowing all to be controlled from one place. At airports, this may mean using sensors and sending information to passengers Smartphone’s, alerting them when their baggage is nearby and allowing them to locate it faster.
The technology includes finger print recognition, facial recognition, retina scanning and various other biometric identifiers. Such technology is already being used in some hotels to allow access to rooms via finger prints, or to allow for semi-contactless check-outs.
As the number of travellers grows, airports have started to turn to biometric technology. This speeds up various airport processes by allowing passengers to complete check-in and go through security or passport control without having to deal with a human agent.
One of the most exciting technological developments in recent years has been the increased prevalence of robots in hotels, right from text-based chatbots and robotic assistants, to security robots, being used on the front desk as customer information points. The main benefits are their ability to function 24/7, without needing breaks or motivation, providing greater consistency than humans would be capable of.
With a constant need to improve airport security, robots are being deployed in some locations to assist human security staff, for the purpose of detecting concealed weapons and other hidden items that are not permitted on flights.
Chatbots are used to guide customers through the online booking process, asking intelligent questions along the way for seamless travel bookings 24/7.
Artificial Intelligence (AI)
Perhaps the most obvious use is with chatbots possessing the ability to deliver rapid response times to problems or queries.
In fact, one of its most popular and effective uses is for gathering and interpreting huge amounts of data quickly and accurately, in order to draw conclusions about pricing strategies, revenue management, customer feedback from surveys, reviews and online polls, and even intelligently manage inventories, in order to build a clearer picture of current opinion, in real-time.
Although blockchain technology can sound confusing at first, it is actually pretty simple. Ultimately, it is a list of public records, where transactions between parties are listed or stored.
Despite automation, payments and settlements in the travel industry continue to be challenging and time-consuming. A complex distribution system, frequent cancellations and refunds, add to the operational challenges. Blockchain can bring in the seamless integration, agility and speed required between multiple players.
One of the most crucial aspects of blockchain technology is that data is decentralized and is more secure, traceable and transparent along with being resistant to modification and unwanted tampering. The decentralised nature of the blockchain means that information can never go ‘offline’ or be lost through accidental deletion or a malicious cyber attack, ensuring transactions are always traceable.
The travel industry relies upon different companies passing information between one another. For example, travel agents pass on customer details on to flight companies and hotels by way of overseas payment or loyalty programs. Blockchain makes accessing and storing important information securely and more reliably.
Airports use blockchain technology for tracking the movements of luggage, especially when dealing with international travel especially when the passenger uses multiple carriers and journeys to arrive at a destination. Using a decentralised database makes sharing tracking data between companies a lot easier.
For companies operating in the travel industry, it is essential to keep up with the latest technology trends. Understanding and adopting the trends allows the businesses within the travel industry to provide a better experience for the customers as well as aid in optimizing revenue management and overall business performance.
PC-Future Customer; Airport Show; Hotel Technology; Digital Trends.